the selection for the calling card/appointment card
the evolution of the logo had three phases. the first one looked a bit like a gremlin of something so I worked further on it.
the job: create an identity for a group practice.
my first impressions where the thinks you can see everywhere: a stethoscope, a medical pole, ...
then I thought about the new environment of the group practice. It is built near by a little lake. So the idea of the water lily was born.
